Our Story

Founder: Victoria Jo

Her Mission:
Victoria has a simple mission: to provide safe, high-quality, anti-aging products that are gentle on the skin yet effective.

From Asia to New York:
Born in South Korea, a passion for skincare & beauty inspired Victoria to open and run a successful skincare spa in Seoul. She moved to the USA to master her skills as an esthetician. For over 16 years, she dedicated herself to teaching and working in the field of esthetics in New York City.

Such rich experiences established Victoria as a respected and internationally well-known esthetician—a skincare professional who taught at various skincare seminars worldwide and served as a New York State Esthetician supervisor.

In addition to her experiences as an esthetician and supervisor, she studied aromatherapy and organic skincare with a well-known traditional aromatherapy company in England and with medical-grade skincare line companies in Germany, Switzerland, Spain, and France.

Affliction leads to Opportunity:
Victoria's interest in creating an effective skincare line began when diagnosed with a rare liver disease that made her skin hypersensitive. Unsatisfied with existing skincare products, she started creating her own remedies.

Innovative Ingredients:
Initially using her knowledge of organic botanicals for her sensitive skin, Victoria found the mixtures to be too mild. Recognizing the need for high-quality, safe, gentle, and effective anti-aging solutions, she combined nature and science. Her mission was clear: to provide reliable skincare products that are safe, gentle, and effective.

Finding the Right Partner:
Victoria collaborated with EUI Laboratoire FRANCE, utilizing cutting-edge science for cosmeceutical-grade application. With the help of her team of top French chemists, each product was developed with potent and effective ingredients. The result: award-winning patented formulas, ingredients, and technology, capturing the perfect harmony of science and nature.

ELAB FRANCE Today:
ELAB FRANCE masters the art of enhancing natural ingredients using science to bring deeper penetration and nutrient delivery. Victoria's products offer a 'youthful glowing appearance' and work to turn back time for your skin.